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Make it mouth watering
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Project info
Together with Kraft Heinz Company we worked on a multi-part content and education series for their global marketing teams. The goal of the learning journey is to inspire, excite, inform and challenge teams around the business to elevate the way their food brands show up in the world. To create the solution, they were looking for a learning partner to work together on tooling, didactics, creation and filming.We handled the entire video production process, from hiring a full crew and booking a video studio in London, to filming and editing.
The videos aimed to inspire the staff about the value of internal tools and processes for developing marketing campaigns. We also designed the online learning journey, using Articulate Rise to create engaging and interactive digital learning content, based on the expertise of a food marketing professional.We provided guidance on how to launch the campaign effectively.
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